ANALISIS SEGMENTASI, TARGETING, POSITIONING (STP) TERHADAP PENINGKATAN VOLUME PENJUALAN PADA RUMAH GRIYA MULYA ASRI DI KOTA MAKASSAR
Volume at Griya Mulya Asri House In Makassar City. Guided by DR.Hj.Herminawati Abubakar., S.E., M.M and DR.Haeruddin Saleh., S.E., M.SiHome is a basic human need other than clothing and food. The increasing housing demand for Makassar residents encourages housing developers to provide more viable alternative housing solutions. Griya Mulya Asri Housing Estate is one of the best alternative choice for people who want a relaxed atmosphere amidst the urban bustle. Griya Mulya Asri Housing is very good for the habitable area in terms of price, facilities, comfort and location.This study aims to analyze the strategy of segmentation, targeting, positioning (STP) applied by PT Hinda Assalam Brother to increase the sales volume of the house at Griya Mulya Asri. Analyzer used is multiple linear regression. Respondents of this research are Griya Mulya Asri resident. The result of analysis shows that segmentation, targeting, positioning strategy influence to the increase of sales volume.