PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP RETURN ON EQUITY (ROE) PADA PT HADJI KALLA CABANG MAROS
Sitti Utami Endang Hardiningsih.2019.Scription. The Effect of Corporate Social Responsibility (CSR) on Return On Equity (ROE) at PT. Hadji Kalla Maros Branch was guided by DR.Hasanuddin Remmang, SE.,MSi and Dr Seri Suriani,SE.,MSi
The purpose of this study was to determine the effect of Corporate Social Responsibility on Return On Equity (ROE) at PT Hadji Kalla Maros Branch. This research uses descriptive analysis method obtained from primary data and quantitative analysis obtained from secondary data. While the data collection techniques used are observation, documentation, and survey (interview) methods. To measure the company's Return On Equity, researchers use the influence of Corporate Social Responsibility.
Findings This study states that Corporate Social Responsibility (CSR) has a positive and significant effect on the Equity of PT Hadji Kalla Maros Branch, this is because public trust in the company will increase the willingness of company owners to increase their own capital in the company. But the Return of equity (ROE) of PT Hadji Kalla Branch in the last 2 years has decreased, this is caused by increasing marketing costs and making Corporate Social Responsibility (CSR) a component of costs so that it is seen to reduce profits or profits generated by the company, as we know Return of equity (ROE) is a ratio used to measure the ability of own capital to generate profits for all stakeholders.